Despite their name, rare earths are not actually rare. Despite their importance for many modern technologies, the value of rare earths is much lower than that of gold. As of August 2026, magnetic rare earths trade at $120 (Nd) to $1,000 (Tb) per kilo, whereas gold trades at over $130,000 per kilo. At the same time, extracting rare earths is much more complex and costly than extracting gold.